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Frag, a family affair since 1921 - Video Corporate

Frag, a family affair since 1921 - Video Corporate

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A HERITAGE OF ENTREPRENEURSHIP

At the heart of Frag's story lies a family legacy dating back to 1921, when Giovanni, the great-grandfather, made a bold decision to venture into entrepreneurship at a young age. The early years marked the establishment of Frag as a symbol of Italian craftsmanship, laying the foundation for its future success. The journey of creativity, tradition, and a commitment to fine materials and contemporary design began here.

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THE NEW GENERATION

The story evolves with the entry of the fourth generation into Frag's fold a few years ago. Under the leadership of President Franco Di Fonzo, Frag welcomes Michele and Federica Di Fonzo, the new faces steering the company into a new era. Michele, as Product Manager, and Federica, as Marketing Manager, bring a fresh perspective, combining inherited passion with innovative know-how. Their arrival injects new DNA into Frag, fostering growth and development.

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FRAG'S GLOBAL PRESENCE

Frag's success unfolds through avant-garde forms and a fusion of modern influences that mold material and memory. The company's commitment to continuous research expands its expertise beyond leather, elevating Italian artistry. Chairs, armchairs, sofas, beds, tables, and accessories emerge as timeless expressions of elegance, showcasing Frag's distinctive style. Collaborations with international designers further amplify the essence of "Made in Italy" across the globe, resonating particularly with markets in the US and Asia.

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OUR WORLD - CLASS BRANDS